Sports Marketing and Sponsorship Trends for 2012

Anyone in sports marketing and sponsorship knows who the key players are in the marketing and advertising of sports. 프리미어리그중계 , broadcasters, owners of teams, events and equipment and the athletes and fans all have their function to play. The marketing of sports has invariably been an adaptive art that involves continuous adjustment to satisfy that insatiable demand by fans for far more active contact and experiences with their beloved athletes and teams.


This time in 2012 there is the chance that the spot of broadcasting could find a breach in the wall of invulnerability which it’s been enjoying for the last fifty years. For the very first time, a whole new technology has emerged for broadcasting of sports for which broadcasters don’t possess first right or a monopoly of refusal on usage. This concept is live video streaming of events. This could mean the start of a race between other players in marketing and advertising of athletics and also sports sponsorship to find out who will win the day as well as deliver fans with a new and unique experience. Live video recording technology makes it possible for the transmission of any event, competition or game live to its supporters via the internet, with no need of a third party between the fan and also the event. That’s correct, sports fans. This technology could possibly eliminate the broadcasters from this specific portion of the marketing and advertising game. Nonetheless, is that a great thing or a nasty thing?

Part of the enormous importance of sports is the revenue gained by competing broadcasters bidding against each other for rights to broadcast events. Would the sponsors which pay so dearly to the broadcasters to showcase their brands be willing to part business, albeit simultaneously or temporarily from the symbiotic relationship the sponsors have along with the broadcasters? Imagine teams taking advantage to connect directly with the supporters of theirs. This is what live video streaming allows for them to do. That suggests no broadcast media filtering, being and analysing paid out for doing what they have done for more than fifty years. Imagine, sports organizations building the own media companies of theirs, or perhaps developing an internal media department to say probably the least. If you doubt the popularity of streaming video, you must have never heard of YouTube. The places where worldwide have you been? Internet video has undoubtedly the most online daily traffic amongst anything online.

YouTube becomes a lot more unique daily website traffic per day than Facebook. Websites with streaming video develop increased link juice from Google due to the organic nature of visits verified by more time on the internet site watching streaming video. The broadcast game might have a new gorilla in the booth as teams realize they could produce broadcast experiences traditional broadcast media find impossible to put together. Search for this to be a pattern which gets bigger and bigger throughout 2012 as teams provide real time interactive experiences with their teams during games. The question really is the way the broadcast media act in response to this changing reality. The romance between sports broadcasters and sports properties has had an ebb and flow history. Time will reveal if the broadcasters develop a unique way to get involved, or maybe even to manage this new technology of the teams.

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