Sports Sponsorship and Marketing Trends for 2012

Anyone in sponsorship and sports marketing knows who the key players are inside the marketing of sports. Rights holders, broadcasters, owners of teams, events and amenities and the professional athletes and fans all have the role of theirs to play. The marketing of sports has always been an adaptive art which usually requires regular adjustment to satisfy that insatiable need by fans for more interactive experiences and communication with their beloved athletes and teams.

This season in 2012 there is the chance that the location of broadcasting may find a breach in the structure of invulnerability that it’s been experiencing for the last 50 years. For the first time, a brand new technology has emerged for broadcasting of sports for which broadcasters don’t have first right or a monopoly of refusal on usage. This technique is live video streaming of events. This can signal the beginning of a race between other players in marketing and advertising of sports and sports sponsorship to find out who can win the day and also deliver fans with an unique and new experience. Live video recording technology enables the transmission of any event, competition or game live to its followers via the word wide web, with no need of about 33 % party between the fan as well as the event. That is right, sports fans. This technology might possibly eliminate the broadcasters from this specific part of the advertising game. However, is that a good thing or perhaps a bad thing?


Element of the immense importance of sports is the revenue gained by competing broadcasters bidding against one another for rights to broadcast events. Would 일본야구중계 that pay so dearly to the broadcasters to clearly show their brands be ready to part business, albeit simultaneously or temporarily from the symbiotic relationship the sponsors have together with the broadcasters? Imagine teams taking advantage to connect directly with their supporters. This is what live video streaming allows for them to do. That means no broadcast media filtering, being and analysing paid for doing what they’ve done for over fifty years. Imagine, sports organizations building the own media companies of theirs, or developing an internal mass media department to tell you probably the least. If you question the recognition of streaming video, you have to haven’t heard of YouTube. The places where in the world have you been? Online video has by far the most online daily traffic amongst anything online.

YouTube gets more unique daily visitors per day than Facebook. Websites with streaming video get more link juice from Google due to the organic nature of visits verified by additional occasion on the site watching streaming video. The broadcast game might have an innovative gorilla in the booth as teams realize they could produce broadcast experiences traditional broadcast media find impossible to put together. Search for this to become a trend that will get bigger and bigger throughout 2012 as teams deliver real time interactive experiences with the teams of theirs during games. The thought really is the way the broadcast media respond to this changing reality. The relationship between sports broadcasters and sports properties has received an ebb and flow history. Time will reveal if the broadcasters think of an extraordinary way of getting active, and even to be in charge of this brand new technology of the teams.

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