Sports Sponsorship and Marketing Trends for 2012

Every person in sponsorship and sports marketing knows who the primary players are in the advertising of sports. Rights holders, broadcasters, owners of teams, events and amenities plus the athletes and fans all have their function to play. The marketing of sports has invariably been an adaptive art which often involves regular adjustment to satisfy that insatiable need by fans for much more interactive communication and experience with their beloved teams and athletes.

This season in 2012 there’s the opportunity that the location of broadcasting could look for a breach in the structure of invulnerability which it’s been enjoying for the last 50 years. For the very first time, a brand new technology has emerged for broadcasting of sports for which broadcasters don’t have a monopoly or first right of refusal on usage. This technique is live video streaming of events. This could mean the start of a race between other players in marketing and advertising of sports activities and sports sponsorship to discover who can win the day as well as provide fans with a new and unique experience. Live video technology makes it possible for the transmission of any event, competition or perhaps game live to its fans via the online world, without the need of one third party between the fan along with the event. That is correct, sports fans. This technological know-how could eliminate the broadcasters from this specific part of the marketing game. However, is that a great thing or perhaps a nasty idea?


Aspect of the enormous importance of sports is the revenue acquired by competing broadcasters bidding against one another for rights to broadcast events. Would the sponsors that will pay so dearly to the broadcasters to display their brands be prepared to part organization, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have along with the broadcasters? Imagine teams taking advantage to communicate directly with their fans. This’s what live video streaming allows them to do. That means absolutely no broadcast media filtering, analysing and being paid for doing what they’ve done for over 50 years. Imagine, sports organizations coming up with the own media companies of theirs, or having an internal media department to tell you the least. If hasil bola question the popularity of streaming video, you have to have not heard of YouTube. Anywhere in the world have you been? Online video has undoubtedly the most online daily traffic amongst anything on the web.

YouTube becomes much more special daily traffic every single day than Facebook. Websites with streaming video develop extra link juice from Google because of the organic nature of visits verified by extra time on the website watching streaming video. The broadcast game could possibly have an innovative gorilla in the booth as teams understand they could create broadcast experiences traditional broadcast media find impossible to put together. Search for this to be a trend that will get bigger and bigger throughout 2012 as teams provide real time interactive experiences with the teams of theirs during games. The issue really is the way the broadcast media act in response to this changing reality. The romance between sports broadcasters and sports properties has received an ebb and flow history. Time is going to reveal whether the broadcasters think of a distinctive method of getting involved, or maybe even to be in charge of this brand new technology of the teams.

Leave a Comment